UASI Training & Awareness Video Series Case Study

Case Study Preparedness Training and Awareness Video Series Jersey City/Newark Urban Area Security Initiative (UASI)

Suspicious Activity Awareness Training Videos (cont’d.)

and serve as a tool the client can deploy across training, outreach, and awareness campaigns to advance overall public safety objectives. Strategic planning, message development, filming, editing, voiceover coordination, captioning, translation, and final production, were executed entirely in-house. Tidal Basin integrates marketing and creative production within its emergency management consulting practice, ensuring messaging is operationally accurate and aligned with real- world preparedness requirements.

UASI Program Overview Video

Building on our successful hospital training and suspicious activity videos, Tidal Basin developed a comprehensive overview video highlighting the purpose and vision of the Jersey City/Newark UASI. The video showcases the organization’s history, mission, core focus areas, and key partners, guiding viewers through the structure of UASI and emphasizing its collaborative priorities and initiatives. Professional voiceover services were incorporated to deliver

clear, authoritative narration that reinforces the video’s strategic messaging, and closed captioning was included to meet ADA accessibility requirements and ensure broad audience reach. Our in-house marketing and communications team spent three days observing and filming red teaming exercises in Bayonne, New Jersey’s “Bunker”, a warehouse-sized facility established to simulate emergency events with full size subway cars, tunnels, buses, and hazmat situations. Police, SWAT, firefighters, EMS, Metro Urban Search and Rescue (MUSAR), and other first responders trained side by side, executing coordinated tactical operations with specialized equipment. Tidal Basin transformed this dynamic footage through strategic scripting and storytelling into a powerful video that clearly explains how the Jersey City–Newark UASI turns shared risk into coordinated strength, and how decision- makers can use their expertise to address weaknesses before the next emergency brings them to light.

Preparedness and Response Planning

In addition to multiple video series, Tidal Basin completed an Emergency Operations Plan Template for Houses of Worship, providing a practical, adaptable framework to help faith‑based organizations strengthen their readiness and response capabilities. We also completed a Stakeholder

Preparedness Review, a comprehensive assessment of jurisdictional preparedness that included the development of accompanying spending plans to guide strategic investments and capability improvements.

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